Fidgetland on ‘Shark Tank’: A Look at the Anti–Anxiety Toy
Oct 8th 2017
Fidgetland entered the Shark Tank with toys for adults and children to help them cope with their need to fidget. We interviewed founder Jason Burns who created the company 10 years ago to burn off the excess energy that comes with his Attention-Deficit Disorder. Fidgeting, he explained, “occupies the part of your brain that gets bored so the other part can pay attention and focus.”
His qualifications for the first prototype were discreetness, fluidity and durability, and he likened the creation process to piecing a puzzle together. Because of the outpouring of support from customers, he left his two-decade-long career in the entertainment industry to pursue Fidgetland full time.